Tobacco Packaging Value Chain
Next summit: March 2026 Dubai/ UAEabout
topacking
topacking is an independent organization which objective is to bring market & technology updates along the packaging value chain to the tobacco industry.
topacking is keen to support local printers, converters and brand owners, and aims to provide an insight to tobacco packaging production and best practices as well as future developments and local trends.
Besides technical inputs and a deeper dive into pressing industry topics, the topacking summit also offers an open stage and the direct dialogue with the topacking partners.
topacking, the new format for the tobacco supply chain, was successfully kicked-off on May 14/15 in Surabaya/Indonesia.
About 100 people in total attended the first topacking summit informing about market & technology updates along the packaging value chain for the tobacco industry.
The interactive concept of topacking paid off by leaving the choice of the deep-dive topics to the audience.
The well-balanced schedule offered sufficient time for intensive exchange and networking, too.
Sustainability, security and service are among the leading matters just to mention a few.
contact@topacking.team
topacking
Representatives

Lutz Braune
Chief Sales Officer at Janoschka
Lutz Braune is responsible for all sales activities, in particular for strategy development/implementation, development of global business customers, comprehensive sales and marketing activities, organizational development (sales) and sales controlling.

Daniel Drochner
Global Head of Technology BU Tobacco at Siegwerk
A graduatee chemist, Daniel Drochner has been following a great career at Siegwerk Druckfarben for more than twenty years.
After several technology functions in the Print Media division, he has put his focus on Application Technology, R&D, Portfolio Management and Product Safety as Head of Global Technology Business Unit Tobacco.

Christoph Wachter
Director Flexible Packaging Paper Division at Koehler Paper
For 30 years, Christoph Wachter has held various sales, business development and management positions for flexible packaging and specialty papers in Austria, Germany and Switzerland with an international focus.

Jordi Romagosa Freixas
Commercial Director at Pujadas
A graduate Mechanical Engineer, Jordi Romagosa has been working in Pujadas since 2012, currently as Commercial Director dealing with the main Independent & Multinational Tobacco companies Worldwide.
He has an outstanding track record of building business in a variety of sectors where Adhesives are needed such us Tobacco, Packaging, Food & Beverage, etc.

Xavier Michelet
Zone Business Director SEAP Folding Carton&Corrugated Board at Bobst
With a master degree in mechanical engineering, Xavier has been working in the APAC region since 2006, mostly in machines tools sales B2B and has a great KAM experience with global players, like APPLE USA-China, Samsung Electronics and LG in Korea. After 19 years in Asian regions, Xavier has adopted to the Asian working and living culture.
Today in his role as Zone Business Director, Xavier is developing and designing the business unit Folding Carton & Corrugated Board within the printing and converting industry.

Olaf Segbert
Chief Sales Officer at Daetwyler SwissTec
Olaf Segbert has been working for more than 30 years for Daetwyler, responsible for all sales and technical service activities incl. marketing activities. Educated in Germany as a printing technician specializing in gravure printing industry.

Markus Stegmann
CEO & Business Unit Director Tobacco at Marbach Asia Pacific
As Business Unit Director for Tobacco, Markus works closely with the global organization to drive market innovation and ensure MARBACH’s continued leadership within the tobacco sector. With a career in packaging that began in 1989, he has built a track record of excellence. In 2013, he established MARBACH Asia Pacific, the Malaysian subsidiary of the MABACH Group, laying the foundation for its continued success across the region. His leadership has been instrumental in driving the company’s growth, making MARBACH an unrivaled force in the Asian market.

Alexander Kliegl
General Manager at Focke Singapore
After different management positions in Asia and South America in the machine industry, Alexander Kliegl has been steering the tobacco, hygiene and food packaging machinery business at FOCKE Singapore Pte. Ltd. since 2018.











